Commodify.us is a web application that allows people to visualize and license their Facebook data directly to marketers. After exporting it from Facebook and uploading it to commodify.us, users can choose to license their anonymized data under private, fair use, or commercial licenses and effectively cut out the middle man.
This project intends to correct an imbalance of power in the use of personal information by enabling users to enter a market for their data. As authors and owners, users can become active participants in new streams of creative output. Individuals can change how their data is shared or sold at any time through options in their profile, including an option to delete their account and all their data.
Commodify.Us aims to re-imagine the potential of relational data, creating a casting agency for virtual personas. The scenarios and narratives constructed no longer need to be tied to traditional media such as film or television. Through moving our data off Facebook, stories from our lives can inspire new narratives, while the profits benefit the true owners.